Posts Tagged
‘digital video ad’

Homedigital video ad

According to a new research from BI Intelligence in the US market, video advertising spending will increase 3 times faster on mobile than on desktop. By 2020, US digital-video advertising spending from PC and mobile will grow at a five-year compound annual growth rate (CAGR) of 21.9% to reach $13.3 billion by 2020, compared to $5 billion in 2015. BI Intelligence […]

The recent survey issued by the IAB, titled “A Comprehensive Picture of Digital Video and TV Advertising: Viewing, Budget Share Shift and Effectiveness”, shows that the combination of digital advertising and television commercials was found to be a particularly potent mix. Moreover, the research reveals that the sequence of exposure matters. Indeed, prior exposure to […]

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