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In June 2013, HiPay, the payment division of Hi-Media Group revealed « The P(l)ayers », a study conducted in partnership with Superdata Research in 4 European countries in order to understand what motivates the online F2P gamers to pay for items. Today, HiPay releases the results in infographics, one dedicated to the french market and another one dedicated […]

Understand Online Paying Gamers Motivations and Purchase Behavior SuperData Research has conducted a survey in 4 European countries for HiPay in order to understand what motivates the online F2P gamers to pay for items and what their purchase behaviors are. See the results for the French market  here

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