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Due to the Eurozone recession, ZenithOptimedia has reduced their forecast for global ad spending growth: – in 2012 to 3.8%, from the 4.3% published in June. – in 2013 to 4.6% (vs 5.3% previously forecasted). Even if the growth rate of online advertising market has been revised downward as well, it remains strong. According to […]

The lastest forecasts relased this week for the French advertising market, the 7th largest ad market, have been revised down. Despite this fact, France should escape the advertising recession in the euro area. ZenithOptimedia: forecasts downward with a slightly positive trend (+0.9%) The media agency Publicis Groupe, has also downgraded France slightly from 1.4% growth […]

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