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The study, conducted in January 2011 by consumer security software provider AVG technologies, is entitled “Digital Diaries: Digital Playground » – and surveyed mothers with domestic internet access and found that across the globe nearly 70% of children aged between 6 and 9 years spend time on internet. Alongside this, 53% of children in this age […]

According to Newzoo’s 2011 National Gamers Surveys, the majority of gamers are actively spending money on games, regardless of whichever country they reside in. Germany has the highest proportion of paying gamers at 66%, followed by Mexico (57%), Russia (53%) and the UK (52%). The Netherlands turned out to be the lowest of the countries […]

Online advertising spending is expected to continue its growth. According to the last IAB figures from the UK, online video advertising nearly doubled in 2010 in the UK (+91%) to £54 million (from £28 million in 2009). In France, according to the figures released by the SRI, online video advertising spending nearly tripled to EUR30 […]

Unica’s annual survey of marketers titled “The State of Marketing 2011” reveals that mobile marketing adoption continues to grow. Over 40% of European and American marketers surveyed already conduct some type of mobile marketing. For marketers already embracing mobile, mobile applications is the most popular mobile marketing tactic with 44% of respondents indicating that they […]

The report conducted by Forrester Research* at the end of 2010 reveals that European consumers are willing to pay for digital content and highlights the trend that consumers’ appetite for paying for content is rising: • 31% of them would be willing to pay for online music in the future, up from 26% in 2009. […]

According to the Eurocom Worldwide survey*, 3 / 4 (76%) of Technology Executives cited Online Media as the most widely source of technology news, followed by industry print journals (42%) and national newspapers (38%). This survey also highlights that mobile phone is widely used to access technology news. More than half of respondents (54%) now […]

The Mobile App industry is forecasted to explode this year thanks to the rise of smartphone adoption. 76% of smartphone owners have downloaded an app to their phone at some stage, according to Accenture (in its report released in december « Retail Applications of Mobile ») – and this is a trend that nobody expects to slow […]

Le rapport de ComScore publié ce mois-ci et intitulé « The ComScore 2010 Mobile Year in Review » fournit les principales tendances observées du marché mobile en 2010 aux États-Unis, en Europe (Royaume-Uni, France, Italie, Espagne, Allemagne) et au Japon. Le rapport met en évidence l’evolution du marché mobile liée à l’adoption croissante du smartphone, à […]

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