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PwC’s annual « Global Entertainment and Media Outlook 2014-2018 » report released yesterday highlights once again the exploding growth of online video advertising spending.  According to the study, video’s share of the overall Internet advertising revenue pie has more than doubled in the last six years, and online video  advertising revenue is expected to continue to register strong […]

A recent study released by Deloitte « The New Digital Divide » proves that digital has a significant effect on in-store shopping behavior. Indeed, according to the report, today in the U.S., digital interactions drive 36% of in-stores sales and this number will likely to increase to 50% by year end. Moreover, digitally connected shoppers convert at a 40% […]

The following infographic from CeBit confirms that mobile devices have truly become an essential part of our everyday life.  Indeed, they are connecting hubs for critical facets of everyday life: relationships, shopping activities, searches for information, management of the latest news, on both a professional and personal level. Here are some highlights from the infographic: There are 4 billion mobile phone subscribers. For […]

In a recent report, comScore presented the current state of the online video market in Germany and in Europe. According to this report, out of the EU5* countries, Germany has the largest online video audience with 46.6 million unique video viewers during February 2013. In one year, the number of mobile video users in Germany has […]

According to a new IAB study, the vast majority of US brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years. 65% of ad buyers plan to spend more on online video advertising this year than they […]

A recent study published by Postnord points out that the payment methods differ between countries. This report reveals once again the importance of offering the right payment methods. While online buyers in the UK and France prefer to use credit cards, only a minority in Spain and Italy share this preference. Indeed, in Italy and […]

Last year marked a turning point in media consumption, according to eMarketer’s estimates. In 2013, for the first time, US adults devoted more time each day to digital media than to television. That increase is almost exclusively attributable to mobile and this trend will continue in 2014. More mobile, less TV: In 2014, US adults will […]

According to a survey conducted by mobile analytics firm Flurry, in March 2014, there were 176 million “mobile addicts”, up from 79 million in March of 2013. The “mobile addict” segment is growing the fastest, posting 123% growth between 2013 and 2014. A « mobile addict » is defined as a user that launches apps more than 60 […]

The results of a study commissioned by RetailMeNot. Inc. and conducted by the Centre for Retail Research (CRR) provides m-commerce trends on 8 key markets in Europe and the United States. According to this study, the m-commerce market in Europe is expected to grow 86% in 2014 to reach € 23.4 billion. Mobile purchases on […]

Do internet users have different behavior from one country to another? How local culture influences users? The infographic published by AT Internet answers these questions. Conducted in February 2014 across 7,000 websites in 4 European countries (France, Germany, Spain, United-Kingdom), this infographic illustrates internet users behavior in these countries on four criteria : traffic, search […]

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