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‘in-app purchases’

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According to the “App Annie Index 2013 Retrospective” report, Freemium as a business model continued to be massively successful for a range of app categories in 2013, with games seeing the most money. Indeed, apps with freemium model grew from 86% of game revenue in 2012 to 93% in 2013. Among other app categories such as music, news […]

A new research from Gartner predicts that by 2017, in-app purchases (IAP) will represent about 48% of revenue for mobile app stores, compared to just 11% in 2012. In-app purchases are expected to double this year and will reach $4.6 billion. Gartner projects that IAP will overtake paid download sales in 2017 generating $37 billion. IAP […]

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