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‘Internet advertising’

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Internet is expected to become the largest medium for advertising in 2016, according to the latest International ad forecast from Warc. Across all key markets covered* in this report, Internet adspend is expected to register rapid growth, rising 16.1% in 2015 and 12.9% in 2016.   More broadly, Warc forecasts a rise of 4.5% in total global adspend […]

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, mobile is the main driver of global adspend growth. « This the first time in the past 20 years that a new platform is expanding overall media consumption without cannibalising any of the other media platforms », the agency group said in its forecast. ZenithOptimedia predicted that mobile will contribute […]

MAGNA GLOBAL ( IPG Mediabrands ) and ZenithOptimedia ( Publicis ) have just published their latest advertising expenditure forecasts. Here are some key figures . Regarding to ad spending in France, ZenithOptimedia has maintained its previous forecast with a growth of +0.3 % in 2014. The media agency is predicting a slight recovery in 2015 […]

The IAB has released the Internet advertising report for the first half of 2013 in the United States. Digital advertising continues to grow and rose 18 % year over year. Mobile registered the biggest increase, with revenues soaring 145% to $3 billion in the first half, up from $1.2 billion in the same period last […]

Source: Xerfi-Precepta, « Les stratégies gagnantes dans l’e-commerce – Perspectives de croissance à l’horizon 2015, transformation du paysage concurrentiel, évolution des profils et attentes du consommateur : quels impacts sur les stratégies des e-commerçants ? », april 2012. Source: Xerfi-Precepta, april 2012. Click here to dowwnload the press release (french article). Source: CSA, april 2012. Click here […]

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