Posts Tagged
‘mobile ad formats’

Homemobile ad formats

MediaMind has released a new « Mobile Performance Benchmarks » report that quantifies the relative performance of mobile ad formats. For the study, MediaMind analyzed more than one billion impressions across more than one thousand mobile campaigns between January and November 2013. Mobile interaction rate averaged 5% Across verticals, automotive and CPG led the way with the […]

According to the report « The State of Mobile Marketing » published by Opera Software, HTML5 rich media and Video represent 64% of mobile ads served globally. From January to June 2012, the share of standard and expandable mobile banner ads have decreased, while HTML5 rich media and video mobile ads served by Opera Software have increased […]

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