Posts Tagged
‘mobile advertising revenue’

Homemobile advertising revenue

Investments in mobile advertising continue to accelerate, according to a new report from Publicis Groupe’s ad agency ZenithOptimedia. Driven by the rapid adoption of smartphones and tablets, mobile advertising is predicted to account for 37% of global advertising spend growth this year and 31% next year. ZenithOptimedia estimates that mobile advertising will grow 6 times faster than […]

The recent report published by Gartner titled « Forecast: Mobile Advertising, Worldwide, 2009-2016 » confirmed the strong growth of mobile advertising spending in Western Europe. Mobile ad spending in Western Europe will grow by 21% to reach nearly $ 2 billion in 2013. This strong growth is expected to continue. Gartner predicts that, between 2012 and 2016, […]

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