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‘Mobile Apps’

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According to a survey conducted by mobile analytics firm Flurry, in March 2014, there were 176 million “mobile addicts”, up from 79 million in March of 2013. The “mobile addict” segment is growing the fastest, posting 123% growth between 2013 and 2014. A « mobile addict » is defined as a user that launches apps more than 60 […]

Unica’s annual survey of marketers titled “The State of Marketing 2011” reveals that mobile marketing adoption continues to grow. Over 40% of European and American marketers surveyed already conduct some type of mobile marketing. For marketers already embracing mobile, mobile applications is the most popular mobile marketing tactic with 44% of respondents indicating that they […]

ComScore has just released the report titled “The comScore 2010 Mobile Year in Review” which provides key trends in the mobile landscape in 2010 throughout the U.S., Europe (UK, France, Italy, Spain, Germany) and Japan. The report highlights important components of the mobile market including smartphone adoption, browser/application usage and mobile content consumption. Key findings […]

According to the latest report from Distimo, many app developers are changing their business model. The report highlights this rise in the popularity of free apps and more specifically of in-app purchases. Between June and December 2010, in-app purchases on iPhone applications increased by 13 percentage points from 36% to 49% of revenues, taking half […]

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