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‘Mobile Commerce’

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DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices. This survey highlights the latest retail trends across 17 countries including Australia, China, India, France, Spain, Italy, Netherlands, Japan, the UK and the USA. Shoppers around the world now expect omnichannel, multi-screen experiences from brands and retailers, with […]

According to an international study released by ING, more than half (58%) of Europeans who have a mobile device have shopped on it in 2014. The survey also revealed: Clothes and electronics are the items most commonly bought using mobile. Mobile bankers and men under 35s are much more likely to be mobile shoppers. To […]

Online purchase intention rates around the world have doubled in three short years for most than half of the categories measured between 2011 and 2014, according to new study released by Nielsen. For instance, rates have doubled since 2011 for event tickets (41%), electronic books (34%), sporting goods (31%), toys/dolls (29%), videos/DVDs/games (28%), music (27%), […]

Idealo has car­ri­ed out an ana­ly­sis of on­line shops* in 6 dif­fe­rent coun­tries. The re­sults in­di­ca­te to what extent the on­line shops are op­ti­mi­sed for mo­bi­le brow­sing on smart­pho­nes and ta­blets, and show how ma­ny re­tailers ha­ve pro­du­ced a mobile app. UK on­line re­tailers lead the way in mo­bi­le shop­ping In the UK, 86% of […]

The following infographic from CeBit confirms that mobile devices have truly become an essential part of our everyday life.  Indeed, they are connecting hubs for critical facets of everyday life: relationships, shopping activities, searches for information, management of the latest news, on both a professional and personal level. Here are some highlights from the infographic: There are 4 billion mobile phone subscribers. For […]

Consumers worldwide are increasingly using multiplatform devices, especially mobile, to enhance their in-store shopping experience, according to DigitasLBi study entitled « Connected Commerce: A Snapshot of the Modern Shopper ». Among the key findings, the study highlights that people are now using their smartphone more and more to enhance their shopping experience. Half of survey respondents worldwide […]

According to eMarketer’s latest forecasts on the UK market, for the first time, more mobile commerce sales will occur on tablets than smartphones this year. Tablets will account for 58% of all retail mcommerce sales in the UK this year. Tablet commerce is expected to triple this year and take 10.4% of total UK retail […]

According to a report released this month by Javelin Strategy & Research*, consumer mobile purchasing behavior is shifting from “nice to have” purchases such as ringtones to “needs”. This reflects that consumers are finding more value in purchasing via mobile devices and highlights the rapid evolution of consumer confidence in the mobile channel over time. […]

“The DIBS E-Commerce Survey 2011”* conducted by YouGov reveals that SMS is the most used means of payment for mobile purchases in almost every european country surveyed. Poland, Sweden and Denmark are leading the way with respectively 54%, 45% and 42% of mobile consumers who have used SMS as a means of payment for mobile […]

A new research from the Internet Advertising Bureau (IAB) in the UK has highlighted the growing popularity of mobile commerce. The study showed that the amount consumers were spending in the UK per transaction on m-commerce transactions has increased on average by £5.29, a rise of 43.3% to £17.49. The research has also revealed that […]

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