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‘Mobile marketing’

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According to eMarketer estimates, more than 40% of global mobile users go online using their phones each month. However publishers seem slow to make their content available in mobile-optimized formats. Indeed, according to a research from Company Data Trees, 25.7% of the top 10,000 publishers* on Alexa had a mobile version in September 2011. Even […]

According to a new report from Forrester Research titled “US Interactive Marketing Forecast, 2011 To 2016”, spending on mobile display advertising and search will overtake email and social this year to reach $1.6 billion in revenues. Mobile ad spending will continue to grow at a 38% CAGR to hit $8.2 billion in revenues by 2016 […]

Unica’s annual survey of marketers titled “The State of Marketing 2011” reveals that mobile marketing adoption continues to grow. Over 40% of European and American marketers surveyed already conduct some type of mobile marketing. For marketers already embracing mobile, mobile applications is the most popular mobile marketing tactic with 44% of respondents indicating that they […]

According to a recent research which was carried out in the U.K., France and Germany by Lightspeed Research for the MMA (Mobile Marketing Association), marketers must include a mobile response channel if they want to maximize response from ads in any media. In fact, the survey reveals some interesting results that show how advertising can […]

Hi-media is sponsoring the ad:tech seminar in London, which is a major event for advertisers, media owners and agencies interested in new media and its effect on advertising and marketing. The international online marketing and advertising community gather together annually at ad:tech London to reveal the latest trends and market figures, share best practices and […]

Hi-media is sponsoring the next E-Commerce fair in Paris on September 21st, 22nd and 23rd, Porte de Versailles, Pavillon 7.3 (we are on Stand number E32). Cyril Zimmermann, Hi-media founder and CEO, will speak on two thought-leadership panels: • An online monetization panel, on which he will speak about “E-pub/Electronic payments: what solutions should be […]

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