Posts Tagged
‘mobile programmatic’

Homemobile programmatic

According to a new report from eMarketer, mobile programmatic display is expected to surpass desktop’s share of programmatic for the first time. Mobile programmatic display ad spending will account for 60.5% of total US programmatic display ad spending in 2015. US Programmatic digital display ad spending, by device (% of total programmatic digital display ad spending) […]

Globally, programmatic spend as a share of banner display and video will account for 31% of total display and video spend this year (2015) and will increase to 50% by 2019, according to Magna Global’s programmatic forecasts. By format, programmatic is still dominated by display. In 2015, display formats will represent 74% of total programmatic spend. […]

eMarketer estimates that mobile will overtake desktop display in share of total programmatic digital display ad spend. By 2015, programmatic mobile ad spending will account for 56.2% of total US programmatic display ad spending, worth $8.4 billion, compared to $6.5 billion for desktop.  

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