Posts Tagged
‘mobile purchases’

Homemobile purchases

Consumers worldwide are increasingly using multiplatform devices, especially mobile, to enhance their in-store shopping experience, according to DigitasLBi study entitled « Connected Commerce: A Snapshot of the Modern Shopper ». Among the key findings, the study highlights that people are now using their smartphone more and more to enhance their shopping experience. Half of survey respondents worldwide […]

According to a report released this month by Javelin Strategy & Research*, consumer mobile purchasing behavior is shifting from “nice to have” purchases such as ringtones to “needs”. This reflects that consumers are finding more value in purchasing via mobile devices and highlights the rapid evolution of consumer confidence in the mobile channel over time. […]

“The DIBS E-Commerce Survey 2011”* conducted by YouGov reveals that SMS is the most used means of payment for mobile purchases in almost every european country surveyed. Poland, Sweden and Denmark are leading the way with respectively 54%, 45% and 42% of mobile consumers who have used SMS as a means of payment for mobile […]

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