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‘online advertising effectiveness’

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According to a survey* conducted by Deloitte and published this month, in most European countries online reviews have the greatest influence on buying decisions among online internet users, followed by TV advertising, newspaper ads and magazine ads. Italian internet consumers are the most likely to be influenced by online reviews, followed by the English. The […]

Online CPG advertising has been growing in importance among marketers due to its ad effectiveness. A new study, conducted over a two-year period, and published in October 2011 by comScore and dunnhumbyUSA, highlights this fact by indicating that exposure to online display ads can lead to improved in-store sales for CPG brands. CPG campaigns register […]

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