Posts Tagged
‘online advertising spending’

Homeonline advertising spending

The report, “This Year, Next Year: U.K. Media and Marketing Forecasts” released last week by GroupM predicts that U.K. digital spending will reach £8.1 billion ($12.6 billion) in 2015, making the UK the first country where over half of all ad spend goes to digital. Countries set to soon follow include Sweden, where 47% of […]

The report from Spain’s Interactive Advertising Bureau (IAB Spain) and Grupo Consultores published in March 2014 confirms that the difficult economic situation has affected the advertising market. Despite the decrease of digital advertising, the report points out some positive trends: Digital ad spending expands its share of total media reaching 20.7% in 2013. Mobile ad spending rose by 47.4% and […]

MAGNA GLOBAL ( IPG Mediabrands ) and ZenithOptimedia ( Publicis ) have just published their latest advertising expenditure forecasts. Here are some key figures . Regarding to ad spending in France, ZenithOptimedia has maintained its previous forecast with a growth of +0.3 % in 2014. The media agency is predicting a slight recovery in 2015 […]

The lastest forecasts relased this week for the French advertising market, the 7th largest ad market, have been revised down. Despite this fact, France should escape the advertising recession in the euro area. ZenithOptimedia: forecasts downward with a slightly positive trend (+0.9%) The media agency Publicis Groupe, has also downgraded France slightly from 1.4% growth […]

According to KPMG’s annual Communications and Media Industry Business Climate Survey. 94% of media executives in the US expect an increase in digital revenue in 2011. Of those surveyed, 37% expect their companies to grow digital revenue by more than 10%. Optimism for digital and combined revenues is picking up among media executives according to […]

0
0
image
http://www.adux.com/en/wp-content/themes/blake/
http://www.adux.com/en//
#F6490D
style1
default
Loading posts...
/data/www/adux/
#
on
none
loading
#
Sort Gallery
http://www.adux.com/en/wp-content/themes/blake
on
yes
yes
off
Enter your e-mail
on
off