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GfK and the Sell have just published a new study “Essential Video Game News” dedicated to the French and the European video game market. This second edition aims to help explain the particularities of the video game market, how it operates and its development at a time when retail and consumption methods are rapidly evolving. […]

According to the “App Annie Index 2013 Retrospective” report, Freemium as a business model continued to be massively successful for a range of app categories in 2013, with games seeing the most money. Indeed, apps with freemium model grew from 86% of game revenue in 2012 to 93% in 2013. Among other app categories such as music, news […]

Recent figures released by ComScore in the US show that the degree to which content is consumed on mobile devices depends on the type of content. Photos, maps and games are the top 3 categories most consumed on mobile: 92%, 86% and 78%  of time spent in those respective content categories occurring on a mobile […]

Among US web users, smartphone and tablet account for 82% of time spent playing online games, overtaking by far the PC (18%). Looking at the age breakdown, the use of tablet for accessing gaming content is more common for people aged over 50 years old. Indeed, among them, tablets represent half of all time gaming […]

In June 2013, HiPay, the payment division of Hi-Media Group revealed « The P(l)ayers », a study conducted in partnership with Superdata Research in 4 European countries in order to understand what motivates the online F2P gamers to pay for items. Today, HiPay releases the results in infographics, one dedicated to the french market and another one dedicated […]

The CNC has published a study on the use of video games in France. This report confirms the increased use of mobile phone as a gaming platform. In France, the video game industry for mobile phones, estimated at €231.4 million in 2012, is expected to increase by 18.2% in 2013 to reach €273.6 million. This […]

Understand Online Paying Gamers Motivations and Purchase Behavior SuperData Research has conducted a survey in 4 European countries for HiPay in order to understand what motivates the online F2P gamers to pay for items and what their purchase behaviors are. See the results for the French market  here

According to a recent report released by Forrester Research on November 1, 2012, online paid content revenue in Western Europe is set to grow by 65% between 2012 and 2017 to reach €10.2 billion. The forecast revenues indicate that consumers are becoming more and more willing to pay for online content such as music, games, […]

According to a recent UK survey conducted in July 2011 by YouGov, the Internet is the most important channel for users keen to learn about, research and purchase new game titles. Some of the key findings from this report are highlighted below. At every stage, Internet plays the starring role: 1. To learn about new […]

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