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According to the “App Annie Index 2013 Retrospective” report, Freemium as a business model continued to be massively successful for a range of app categories in 2013, with games seeing the most money. Indeed, apps with freemium model grew from 86% of game revenue in 2012 to 93% in 2013. Among other app categories such as music, news […]

Among US web users, smartphone and tablet account for 82% of time spent playing online games, overtaking by far the PC (18%). Looking at the age breakdown, the use of tablet for accessing gaming content is more common for people aged over 50 years old. Indeed, among them, tablets represent half of all time gaming […]

The CNC has published a study on the use of video games in France. This report confirms the increased use of mobile phone as a gaming platform. In France, the video game industry for mobile phones, estimated at €231.4 million in 2012, is expected to increase by 18.2% in 2013 to reach €273.6 million. This […]

Understand Online Paying Gamers Motivations and Purchase Behavior SuperData Research has conducted a survey in 4 European countries for HiPay in order to understand what motivates the online F2P gamers to pay for items and what their purchase behaviors are. See the results for the French market  here

The report conducted by Forrester Research* at the end of 2010 reveals that European consumers are willing to pay for digital content and highlights the trend that consumers’ appetite for paying for content is rising: • 31% of them would be willing to pay for online music in the future, up from 26% in 2009. […]

It seems that the majority of our customers can, at times, get confused over whether to use PSMS, prepaid cards or IVR as the main payment options for their premium content online. They ponder their options in order to determine how they should maximize revenues, taking into consideration conversion rates and payouts. Our approach to […]

Hi-media Payments announced that its micropayment solution Allopass wins Bigpoint and Turtle Entertainment, both German based companies, as new customers. “We are extremely happy to further expand our business with Bigpoint and Turtle Entertainment that are both market leaders and among the most dynamic and innovative players in the online game industry”, says Cyril Zimmermann, […]

Hi-media Payments through its products offering Allopass (its micropayment platform) and Hipay (its e-wallet solution) will be present at the Gamescom congress in Cologne from August 18-22, 2010. Allopass and Hipay will be located in the business area, Hall 04.2, Booth number J015 M050. Here we welcome you to enjoy some relaxation from the stressful […]

Due to the recent exponential growth in online social gaming, more and more companies are embracing the commercial opportunities within this exciting sector. Indeed, during the last month alone, two major media companies have made acquisitions in this marketplace: Viacom’s MTV Networks has acquired social game developer Social Express and more recently Disney purchased Playdom. […]

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