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According to eMarketer’s latest estimates, US adults will spend 47% of their daily media time with digital media this year. The majority (51%) of that digital time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest  of adults’ daily media […]

Last year marked a turning point in media consumption, according to eMarketer’s estimates. In 2013, for the first time, US adults devoted more time each day to digital media than to television. That increase is almost exclusively attributable to mobile and this trend will continue in 2014. More mobile, less TV: In 2014, US adults will […]

The MultiMedia Mentor research from GfK confirm that people are spending more time accessing the internet from a variety of non-PC connected devices. According to this new GfK analysis, mobile devices now account for nearly a quarter (23%) of total time spent with the Internet, compared to 15% in 2011: › Mobile phones account for […]

A new study by Starcom MediaVest Group, the Publicis media agency network, found that Chinese consumers spend significantly more time online each day than with any other medium. Thus, they spend more time online than watching TV. According to the study, the average Chinese consumer spends 3.25 hours a day online compared to 2.21 hours […]

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