Posts Tagged
‘Online video ad spending’

HomeOnline video ad spending

According to a new IAB study, the vast majority of US brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years. 65% of ad buyers plan to spend more on online video advertising this year than they […]

The research conducted by IHS titled “Video goes programmatic: Forecasting the European online video advertising landscape” has found that the video programmatic grows strongly in European “Big 5” markets (UK, France, Germany, Spain, Italy). Here are the top line figures from IHS’s report: Programmatic video ad buying across the « Big 5 » European markets will double […]

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