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‘online video ads’

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PwC’s annual « Global Entertainment and Media Outlook 2014-2018 » report released yesterday highlights once again the exploding growth of online video advertising spending.  According to the study, video’s share of the overall Internet advertising revenue pie has more than doubled in the last six years, and online video  advertising revenue is expected to continue to register strong […]

The report published by Turn this week, covering Q2, titled “Global Digital Audience Report” gives insight on the most popular ad formats by segment: – The most popular display ad formats in Q2, by percentage of impressions, were 728×90 (39.9%) and 300×250 (38.3%). – The leading mobile ad format was the 320×50 unit (74.9% of […]

A new research released in march 2012 and conducted by MediaMind shows how rich media and video affects site visits and user action. The study analyzed 24,000 creatives with more than 12 billion impressions, and here are some of the key results: • Rich media ads boost website visits by three-fold and rich media with […]

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