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‘Online video advertising spending’

HomeOnline video advertising spending

According to a recent study issued by IHS, titled “Video advertising in Europe, The Road to Programmatic Ubiquity”, the  European online video programmatic market is set to double by 2020. Fullscreen’s team has published its infographic based on this study that you can download here. Here are some key findings : Video programmatic revenue in Europe has grown almost […]

PwC’s annual « Global Entertainment and Media Outlook 2014-2018 » report released yesterday highlights once again the exploding growth of online video advertising spending.  According to the study, video’s share of the overall Internet advertising revenue pie has more than doubled in the last six years, and online video  advertising revenue is expected to continue to register strong […]

According to a new IAB study, the vast majority of US brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years. 65% of ad buyers plan to spend more on online video advertising this year than they […]

The research conducted by IHS titled “Video goes programmatic: Forecasting the European online video advertising landscape” has found that the video programmatic grows strongly in European “Big 5” markets (UK, France, Germany, Spain, Italy). Here are the top line figures from IHS’s report: Programmatic video ad buying across the « Big 5 » European markets will double […]

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