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‘online video’

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ZenithOptimedia has just released the update of its ad spending forecasts in France and globally. According to ZenithOptimedia, the recovery of the ad market in France should happen next year even if Internet advertising continues to grow this year. Online ad spending in France is expected to grow by 4.3% in 2014, driven by strong […]

Adobe’s Q1 2014 US Digital Video Benchmark report show that online video viewing continues to proliferate to mobile. Indeed, according to the findings of this study, smartphones and tablets now account for more than 25% of online video views, an increase of 57% year over year: Smartphones now accounts for 13.2% of US online video viewership, a 73% increase year over […]

PwC’s annual « Global Entertainment and Media Outlook 2014-2018 » report released yesterday highlights once again the exploding growth of online video advertising spending.  According to the study, video’s share of the overall Internet advertising revenue pie has more than doubled in the last six years, and online video  advertising revenue is expected to continue to register strong […]

In a recent report, comScore presented the current state of the online video market in Germany and in Europe. According to this report, out of the EU5* countries, Germany has the largest online video audience with 46.6 million unique video viewers during February 2013. In one year, the number of mobile video users in Germany has […]

According to a recent report released by Forrester Research on November 1, 2012, online paid content revenue in Western Europe is set to grow by 65% between 2012 and 2017 to reach €10.2 billion. The forecast revenues indicate that consumers are becoming more and more willing to pay for online content such as music, games, […]

New research conducted in April 2011, by Frank N. Magid Associates and Metacafe, has clearly revealed the importance of the computer as a tool for entertainment and how online video is becoming an entertainment genre in its own right. According to the study, the PC/laptop is described by over 60% of online users as the […]

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