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‘real-time bidding’

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VivaKi’s dedicated R&D entity, the Nerve Center, today announces a European strategic partnership with Hi-Media, one of the largest European digital media groups. Hi-Media will provide invaluable premium inventory and data across Europe for VivaKi Nerve Center’s market-leading Audience On Demand™ (AOD). The two companies have agreed a unique range of creative solutions and will […]

Se estima que el crecimiento en inversión de este tipo de herramienta alcance los 5.000 millones de dólares en 2015 según IDC. Acorde con las previsiones para este año, los anunciantes americanos invertirán más de 1.000 millones de dólares en publicidad display comprada a través de este tipo de plataformas, lo que representa un crecimiento […]

According to IDC forecast, by 2015, Real-Time-Bidding (RTB) sales will quadruple from 2011 levels in the UK and quintuple in Germany and France. The study highlights that the main driver of this development is an improvement in ROI for both publishers and advertisers: • Industry executives at both publishers and ad agencies reported an increase […]

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