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‘RTB market share’

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According to the 12th Edition of the « Observatoire de l’e-Pub » published by the SRI and the Udecam, in partnership with Pwc, digital ad spending in France grew by 3% during the first half 2014. Display ad spending grew by 4% with strong growth in mobile, video and programmatic : mobile ad spending registered a growth of 60%. digital video’s […]

According to IDC forecast, by 2015, Real-Time-Bidding (RTB) sales will quadruple from 2011 levels in the UK and quintuple in Germany and France. The study highlights that the main driver of this development is an improvement in ROI for both publishers and advertisers: • Industry executives at both publishers and ad agencies reported an increase […]

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