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Globally, programmatic spend as a share of banner display and video will account for 31% of total display and video spend this year (2015) and will increase to 50% by 2019, according to Magna Global’s programmatic forecasts. By format, programmatic is still dominated by display. In 2015, display formats will represent 74% of total programmatic spend. […]

MAGNA GLOBAL’s new programmatic forecasts point out that the fastest-growing segment of media-buying isn’t a medium, but a way of buying media: programmatic. Global programmatic buying will account for $21 billion worth of spending on digital media in 2014, up 52% from last year. Magna predicts programmatic buying to continue to grow strongly in the […]

Specialising in digital media since 1996, Hi-Media has grown considerably over the years, now boasting an R&D team of 100 engineers and IT specialists. A year after the announcement of their automated marketplace at ATS London 2011, CEO Cyril Zimmermann discusses how far they’ve come since then and what we can expect from Hi-Media in […]

Leader des places de marchés publicitaires indépendantes en Europe, Hi-Media Ad–eXchange enrichit son offre avec Facebook Exchange. Grâce au mécanisme d’enchères, les annonceurs peuvent désormais cibler et diffuser leurs campagnes publicitaires auprès de 955 millions de membres dans le monde. Communiquer sur le 1er réseau social au monde Le Groupe Hi-Media, via son système d’enchères […]

Leader amongst independent advertising marketplaces in Europe, Hi-Media Ad-eXchange is enriching what it offers with Facebook Exchange. Thanks to the auction mechanism, advertisers are able to target and distribute their advertising campaigns to 955 million members around the world. Communicate on the 1st social network in the world The Hi-Media Group, via its Real time-bidding […]

VivaKi’s dedicated R&D entity, the Nerve Center, today announces a European strategic partnership with Hi-Media, one of the largest European digital media groups. Hi-Media will provide invaluable premium inventory and data across Europe for VivaKi Nerve Center’s market-leading Audience On Demand™ (AOD). The two companies have agreed a unique range of creative solutions and will […]

RTB (Real Time Bidding) Ad Market continues its expansion by registering a very strong growth in the first quarter of 2012, as outlined in the report by Accordant Media, conducted among 400 000 sites. Here are some key figures from the report: Overall volume of RTB ad inventory increased 120% 3 countries out of the […]

According to IDC forecast, by 2015, Real-Time-Bidding (RTB) sales will quadruple from 2011 levels in the UK and quintuple in Germany and France. The study highlights that the main driver of this development is an improvement in ROI for both publishers and advertisers: • Industry executives at both publishers and ad agencies reported an increase […]

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