Posts Tagged
‘share of time spent by media’

Homeshare of time spent by media

Last year marked a turning point in media consumption, according to eMarketer’s estimates. In 2013, for the first time, US adults devoted more time each day to digital media than to television. That increase is almost exclusively attributable to mobile and this trend will continue in 2014. More mobile, less TV: In 2014, US adults will […]

Americans adults now spend more time using their mobile phones than reading newspapers and magazines, according to new research from eMarketer. Time spent on mobile devices is now an average of 65 minutes a day, compared to 44 minutes a day for print (magazines and newspapers combined). That’s a 30% increase on last year. However, […]

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