Gartner predits in its report titled « Predicts 2015: Mobile and Wireless » that mobile devices will become the primary device to go online. By 2018, more than 50% of users will go to a tablet or smartphone first for all online activities. For more details, you can doownload the press release.
According to Millward Brown’s study AdReaction 2014: Marketing in the multiscreen world, daily time spent on mobile devices is now outpacing TV for the first time. This study explores the use, behaviour and receptivity to advertising of multiscreen users across 30 countries globally. Focusing on the four main screens of TVs, smartphones, tablets and laptops, AdReaction 2014 […]
In an article published in Enjeux Les Echos in January 2011, journalist Philippe Escande highlighted how our habits of intellectual and cultural consumption are shifting towards flows and away from accumulation. Information, music, video, the written word: everything is instantly available, so we dip in here and there, appropriating nothing. I tend to agree that […]