Net spending on online video increases spectacularly
Dutch consumers are watching online video more frequently. 79% of all Dutch consumers aged 13 years and older have watched video online, of which 19% do this on a daily basis. This trend has not gone unnoticed by advertising agencies, who are making greater use of online video in their campaigns. These were the findings of the IAB Online Video Taskforce, based on the online video spending investigation that it carried out among 10 Dutch online video broadcasters and providers. The results show a spectacular growth in net spending compared to years gone by.
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