UK has over 20% more mobile internet users than other European countries
Nielsen’s whitepaper on « Mobile Youth Around the World » reveals how the young people (age 15 to 24) are using mobile technology and it comes as no surprise to many of us that they’re adopting smartphones faster than any other age group. Out of all the countries examined, Italy leads in smartphone penetration with 47% of young people owning a smartphone (vs European average: 28%), compared to 31% of adults over 25 (vs European average: 27%).
When young people use their device, among European countries, those in the UK are more likely to use mobile internet, with over 20% more usage than other European countries.
For more info, please click here: Hi-media Blog Nielsen Mobile Youth Around the World December 2010
To download full copy of the report, please click here: Nielsen Whitepaper