Hi-Media (Code ISIN FR0000075988 – HIM, HIM.FR), the European leader in monetizing Internet audiences and Weborama, the European leader in technologies and data for online advertising, announce a joint venture to operate in common the media business of both Group for the UK. Operating under the Hi Media UK brand, the entity will be held […]
Hi-Media Payments, the payment activity of online media group Hi-Media (ISIN Code FR0000075988 – HIM, HIM.FR), today announced the signature of a new contract with leParisien.fr/Aujourdhui.fr, as part of the redesign of the website’s premium section. leParisien.fr/Aujourdhui.fr is the website of France’s leading daily newspaper; the site attracts over 28.5 million visitors (1) a month […]
Americans adults now spend more time using their mobile phones than reading newspapers and magazines, according to new research from eMarketer. Time spent on mobile devices is now an average of 65 minutes a day, compared to 44 minutes a day for print (magazines and newspapers combined). That’s a 30% increase on last year. However, […]
A new study by Starcom MediaVest Group, the Publicis media agency network, found that Chinese consumers spend significantly more time online each day than with any other medium. Thus, they spend more time online than watching TV. According to the study, the average Chinese consumer spends 3.25 hours a day online compared to 2.21 hours […]
FreeWheel has recently released a study titled “The Video Monetisation Report” which analyzed more than 11.8bn video views during the third quarter of 2011. The study has revealed that the primetime viewing hours for online video is directly related to the length of the media: • short-form video (under five minutes) and mid-form video (5-20 […]
Hi-media Advertising further expands its entertainment and video portfolio Starting 1 January 2012, Hi-media Advertising, the Online Advertising division of Hi-media Deutschland AG, will take over the exclusive marketing of FILMSTARTS.de, one of the leading film magazines on the German Internet. Within the framework of this cooperation, FILMSTARTS.de will be integrated into the existing entertainment […]
“The DIBS E-Commerce Survey 2011”* conducted by YouGov reveals that SMS is the most used means of payment for mobile purchases in almost every european country surveyed. Poland, Sweden and Denmark are leading the way with respectively 54%, 45% and 42% of mobile consumers who have used SMS as a means of payment for mobile […]
Online CPG advertising has been growing in importance among marketers due to its ad effectiveness. A new study, conducted over a two-year period, and published in October 2011 by comScore and dunnhumbyUSA, highlights this fact by indicating that exposure to online display ads can lead to improved in-store sales for CPG brands. CPG campaigns register […]
