Social Network Ad Spend will Reach $6 Billion Worldwide in 2011, according to eMarketer
In its report titled “Worldwide Social Network Ad Spending: 2011 Outlook” eMarketer forecasts global advertising spend across social networks will reach $5.97 billion in 2011 which represents a growth of 71.6% compared to 2010.
Social network advertising spending will account for 8.7% of total online ad spend in 2011.
US will represent the majority of spending accounting for 51.6% of the total.
Facebook will be the dominant social network and will receive 68% of worldwide social network ad spending this year. Indeed, Facebook ad revenues are expected to rise 118%, to reach $4billion in 2011.
To conclude, social network advertising is growing and is increasing their representation. “Major marketers are integrating social media into their overall marketing programs,” said Debra Aho Williamson, eMarketer principal analyst and author of this report. “As they do so, advertising in social destinations is becoming a more logical part of their plan.”