US/UK: Nearly 2/3 of Mobile Gamers Expected to Buy Games in 2011

According to a new report from PopCap Games and Information Solutions Group (ISG), more than half (52%) of US and UK mobile phone owners surveyed have played a game on a mobile phone at some time in 2010. About a third (33.6%) of respondents have played a game on their mobile phone handset in the past month and are classified as mobile phone gamers, while 24.6% are classified as avid mobile phone gamers, those who played a game on their phone within the past week.

Nearly 2/3 (65%) of US and UK mobile phone gamers are expected to buy at least one mobile phone game in 2011. That figure rises to 71% of avid mobile phone gamers.

The study highlights a positive trend upwards with respect to the number of mobile phone gamers who have purchased or plan to purchase one or more mobile phone games. Indeed, more than 4 in 10 mobile gamers upgraded a free version to a paid version: 43% of the mobile phone gamers and 50% of the avid mobile phone gamers, upgraded a free mobile phone game trial or free mobile phone game app to a paid version in 2010.

The full report is available for download here: http://bit.ly/eSoDPx

Methodology: Data is from the report conducted by Information Solutions Group for PopCap Games and titled “PopCap Games Mobile Phone Gaming Research”. The results are based on 814 qualified responses completed by mobile phone owners ages 18+ in the US and UK between January 25 and January 31, 2011.

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