Online Media is the Most Widely Source of Technology News
According to the Eurocom Worldwide survey*, 3 / 4 (76%) of Technology Executives cited Online Media as the most widely source of technology news, followed by industry print journals (42%) and national newspapers (38%).
This survey also highlights that mobile phone is widely used to access technology news. More than half of respondents (54%) now use smartphones to access online technology news. Laptop PC remains the main device to get online technology industry news with the majority of respondents to the survey (87%) use it.
*The Eurocom Worldwide Technology Market Survey 2011 was conducted by the network and its member agencies during January and February 2011, and surveyed 664 senior level executives in technology based businesses across more than 30 countries worldwide.
Another study titled “The State of the News Media 2011” and produced by the Pew Research Center’s Project for Excellence in Journalism confirms this trend in the US market. This report reveals that online readers surpass print readers. Indeed 46% of Americans reported that they get their news online at least three times a week. By contrast, 40% reported they get their news from print newspapers and their companion websites.