European Internet Users Have a Strong Preference for Micropayment

According to “The DIBS E-Commerce Survey 2010”* conducted by YouGov Zapera, nearly one quarter of European internet users prefer Micropayment services over any other means of payment. The breakdown of online consumers by major market is below:
• 26% in Germany,
• 23% in the UK,
• 22% in Spain,
• 19% in France (who prefer to pay online using micropayment services).

This trend is in line with the Hi-media Micropayment Observatory, conducted by Harris Interactive in August 2010, on the use of micropayment in Europe and the United States. This study also revealed that micropayments are now integrated into the regular habits of most internet users due to the fact that:
• The micropayment is used by an average of 40% of Internet users, whether European or American;
• The micropayment is much appreciated by users and enjoys a particularly positive image amongst those users.

Please click on the following link to download the complete results from “The Hi-media Micropayment Observatory 2010”:

* About the Dibs’s survey: the survey was conducted in the third quarter of 2010 by research agency YouGov Zapera, and includes interviews with over 8,000 Internet users in Sweden, Denmark, Norway, Finland, Spain, UK, Germany and France.

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