New figures from the OVK confirm the growing importance of online advertising as part of integrated communication. In Germany, Internet overtook newspapers (19%) in 2010 for the first time to become the second largest advertising medium after TV with 19.2% market share. In the United States, Internet advertising surpassed advertising revenues in Newspapers for the […]
In the growing smartphone market, the battle of the operating systems continues and Android is poised to become the leading smartphone operating system in 2011 with 39.5% market share, according to IDC*. Its popularity is expected to grow continuously. Indeed, its leadership should be strengthened in the coming years as its market share is expected […]
Hi-media Advertising, the online advertising division of online media group Hi-media (ISIN Code FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, announces the signature of an exclusive agreement with the news portal Dnews.de in Germany. Reaches over 2.7 million unique visitors per month, Dnews.de is intended for readers, who are looking […]
Online advertising spending is expected to continue its growth. According to the last IAB figures from the UK, online video advertising nearly doubled in 2010 in the UK (+91%) to £54 million (from £28 million in 2009). In France, according to the figures released by the SRI, online video advertising spending nearly tripled to EUR30 […]
Hi-media Advertising, the online advertising division of online media group Hi-media (ISIN Code FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, signs a pan-European agreement with Dailymotion. Hi-media Advertising will market Dailymotion advertising space in Germany, Belgium and the Netherlands. Dailymotion offers its users to watch videos through twenty different channels. […]
