Germany-USA : Internet Becomes the 2nd Largest Advertising Media
New figures from the OVK confirm the growing importance of online advertising as part of integrated communication. In Germany, Internet overtook newspapers (19%) in 2010 for the first time to become the second largest advertising medium after TV with 19.2% market share.
In the United States, Internet advertising surpassed advertising revenues in Newspapers for the first time in 2010, according to the IAB.
Globally, ZenithOptimedia has revised its forecast for global ad expenditure this month. For the first time ever, ZenithOptimedia‘s ad spend forecast shows the Internet will overtake newspapers to become the world’s second-largest ad medium by 2013.
To download the complete OVK Online Report, please click here.
To download the latest ZenithOptimedia’s ad spend forecast, please click here.