Europe’s Digital Gaming Revenue to Nearly Double by 2015 to Reach €3.3 billion
According to the market research firm DFC Intelligence report titled “Monetizing the European Market for Virtual Currency”* released in March 2011, 88% of European PC gamers have bought digital gaming content in 2010 for an amount totalling €1.7 billion ($2.2 million).
Europe’s digital gaming revenue from PC gamers is expected to nearly double between 2010 and 2015 and will be worth €3.3 billion ($4.2 billion) by 2015.
Varied types of digital gaming content were purchased. For instance, 33% of European PC gamers who have bought digital game have purchased a full game and 32% of them have purchased game add-on levels.
*Methodology of the survey: 2,800+ PC gamers in Europe were surveyed and transaction data from 300,000+ consumers in 27 countries in Europe was analyzed in 2010.