Thanks to the proliferation of mobile devices such as tablets and smartphones, the mobile video market is widely expected to really take off in the next few years. In terms of traffic, video currently accounts for up to 60% of mobile data traffic, according to the latest Mobile Analytics report from Bytemobile. Cisco in its […]
Worldwide mobile advertising revenues are projected to more than double in 2011 and reach $3.3 billion, compared to $1.6 billion in 2010 – according to a new report from Gartner entitled “Forecast: Mobile Advertising, Worldwide, 2008-2015”. Video and audio mobile ads are the fastest growing segment, while ads associated with search and maps will deliver […]
According to an article released last week by Paid Content, Investment bank Rutberg & Co. has passed them a chart below highlighting some of the more striking examples to show how significant mobile has become as a channel for online businesses. For instance, Pandora is sending over 60% of its music streams to mobile devices; […]
The study, conducted in January 2011 by consumer security software provider AVG technologies, is entitled “Digital Diaries: Digital Playground » – and surveyed mothers with domestic internet access and found that across the globe nearly 70% of children aged between 6 and 9 years spend time on internet. Alongside this, 53% of children in this age […]
Research from audience data intelligence firm Lotame indicates a significant lift in intent to recommend a product among internet users who have seen a display ad. The poll asked web users exposed and not exposed to several ad campaigns about whether they would recommend the product advertised. Overall, there was an almost 24% lift in […]
