US: Display Ads Boost Intent to Recommend, according to Lotame

Research from audience data intelligence firm Lotame indicates a significant lift in intent to recommend a product among internet users who have seen a display ad.
The poll asked web users exposed and not exposed to several ad campaigns about whether they would recommend the product advertised. Overall, there was an almost 24% lift in likelihood to recommend a product among the exposed group.
The research also indicates that expandable rich media ads performed best, with a 34.4% lift.