Global Mobile Advertising Revenues Set To Double This Year To $3.3 Billion, According to Gartner
Worldwide mobile advertising revenues are projected to more than double in 2011 and reach $3.3 billion, compared to $1.6 billion in 2010 – according to a new report from Gartner entitled “Forecast: Mobile Advertising, Worldwide, 2008-2015”.
Video and audio mobile ads are the fastest growing segment, while ads associated with search and maps will deliver the highest overall revenue.
However, even if mobile proves to be the fastest-growing formats, Gartner’s forecast for 2015 could be overstated when compared to other similar data and research. Gartner predicts mobile advertising revenue will reach $20.6 billion by 2015 compared to an $11 billion figure estimated by Juniper Research.
Clearly Mobile be a key driver of the overall growth in online ad spend moving forwards, but it’s unlikely to be to the extent that Gartner are currently forecasting and the overall figures presented may need some consideration.