The Mobile Video Explosion
Thanks to the proliferation of mobile devices such as tablets and smartphones, the mobile video market is widely expected to really take off in the next few years.
In terms of traffic, video currently accounts for up to 60% of mobile data traffic, according to the latest Mobile Analytics report from Bytemobile.
Cisco in its latest report on mobile traffic* confirms this trend, but to a smaller extent. Indeed, Cisco is currently forecasting that global mobile video traffic will exceed 50% for the first time in 2011 and will account for some 66% of global mobile data traffic by the end of 2015.
In terms of revenues, the global mobile video market is expected to increase at a Compound Annual Growth Rate of 24% between 2010 and 2015 which will result in expected revenues reaching $12.6 billion, according to the report issued in June 2011 by IDATE.
The rising use of mobile video and more generally of mobile drives new measurement tools such as:
• M³, launched in June 2011 by Ipsos Media CT, using Zokem’s mobile measurement app to track smartphone and tablet usage.
• Device Essentials, introduced in June 2011 by comScore which measures digital traffic from all devices, including mobile phones and tablets.
*Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015