New research conducted in April 2011, by Frank N. Magid Associates and Metacafe, has clearly revealed the importance of the computer as a tool for entertainment and how online video is becoming an entertainment genre in its own right. According to the study, the PC/laptop is described by over 60% of online users as the […]
As daily deals become increasingly popular with consumers, plenty of studies have been conducted recently in the US to examine if such offers encourage repeat purchases: • According to a survey conducted by Utpal M. Dholakia, associate professor of management at Rice University, about 20% of deal buyers became repeat customers. • According to the […]
Hi-media Advertising, the online advertising division of Hi-media group (Code ISIN FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, and Perform Media Sales, the advertising sales division of leading digital sports media company Perform Group announce a partnership. Collaboration consists of marketing, in France, the inventory of ePlayer, the VOD platform […]
Even if all the advertising industry experts have recently lowered their revenue estimates for the global advertising market in 2011 for two main reasons, namely the earthquake in Japan and political issues in the Middle East. However, they all do agree that the recovery is gradually strengthening in 2011, with an average growth rate estimated […]
Digital deals are increasing exponentially. While consumers are rushing to daily deal sites such as Groupon or LivingSocial, new daily deal sites have emerged to take further market share. Some new surveys have been conducted across Europe to follow up on this trend. For instance, DEALY, a European daily-deal aggregator available in 12 countries, has […]
