The European Daily Deal Phenomenon, by the Numbers
Digital deals are increasing exponentially. While consumers are rushing to daily deal sites such as Groupon or LivingSocial, new daily deal sites have emerged to take further market share. Some new surveys have been conducted across Europe to follow up on this trend. For instance, DEALY, a European daily-deal aggregator available in 12 countries, has launched the first European Barometer of DailyDeals. This report reveals that France is the leading European country with € 6.5 Million revenues while London is the leading European city by generating € 1.4 Million revenues in June 2011.
The full report (only available in French) can be downloaded here