Up to 70% of Daily Deals Redeemers in the US are Repeat Buyers
As daily deals become increasingly popular with consumers, plenty of studies have been conducted recently in the US to examine if such offers encourage repeat purchases:
• According to a survey conducted by Utpal M. Dholakia, associate professor of management at Rice University, about 20% of deal buyers became repeat customers.
• According to the Daily Deal Watch report, issued in june 2011 by Technomic, a food industry research firm, 67% of deal buyers later returned to the restaurant without a daily deal.
• The ConsumerSearch.com study conducted in march 2011 revealed that daily deals can lead to repeat business, as 68% of those who have redeemed a deal voucher from a business have subsequently returned to that business without having a deal.
• The online survey of 3,300 Lightspeed Research consumer respondents revealed that 69% of deal buyers become repeat shoppers as they purchased more than one daily deal in the past 12 months. Nearly two-thirds (65%) said that they returned to regularly patronize the businesses whose daily deals they had purchased.
Even though these statistics for return business varies wildly from 20% to 70%, the overall tend remains extremely encouraging for these types of businesses.