More than a Quarter (27%) of All European* Mobile Subscribers Play Mobile Games
According to a recent report from comScore on mobile usage for July 2011, 27% of mobile subscribers in Europe* play games on their mobile phone.
For the five European countries included in the report, the United Kingdom and Italy take the lead:
• 33.7% of British mobile subscribers have played mobile games,
• 30.3% of Italians mobile subscribers are mobile gamers.
*Europe=EU5 (France, Spain, UK, Germany, Italy)