Hi-Media Group Partners with Real-Time Ad Platform Appnexus to launch its own Ad Exchange
The online media group Hi-Media (ISIN Code FR0000075988 – HIM, HIM.FR), the European leader in monetizing the Internet audience, has announced a partnership with AppNexus, the leading real-time bidding (RTB) ad platform and has announced plans to launch its own ad exchange.
AppNexus is the industry’s most advanced real-time ad platform providing a robust technology infrastructure to operate fully automated real-time bidding for display advertising inventory. Its proprietary technology platform enables players that have critical size in their respective markets to create a digital marketplace for their advertising inventory, often referred to as an ad exchange.
Led by former executives of DoubleClick/Google and Right Media/Yahoo!, AppNexus raised $65.5 million (USD) in financing backed by an outstanding group of investors; including Microsoft, Venrock, Kodiak Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, and Ron Conway. AppNexus already works with top-tier digital media companies such as Microsoft, Technorati Media and Collective.
Ad exchanges are increasingly being adopted as a means of achieving greater market transparency and efficiency, and advertisers are allocating more dollars to the channel. US analysts predict stronger growth in display advertising compared to search marketing, forecasting a larger overall market size than search by 2015 (source: eMarketer).
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