Skynet and Hi-Media Combine the Advertising Potential of Netlog and of Skyrock in Belgium
Online media group Hi-Media (Code ISIN FR0000075988 – HIM, HIM.FR), a European leader in monetization of the Internet audience, has announced an advertising link-up between Netlog et Skyrock on the Belgian market.
In both northern and southern Belgium, the Netlog and Skyrock sites are the most popular social networks for the under-25 crowd. As such, Hi-Media and Skynet Advertising are now proposing a linked offer for simultaneous advertising on both sites.The combined audience of the two sites will provide advertisers with a unique opportunity to reach no less than 60% of girls between 12 and 17 years of age, and 48% of their male counterparts (source: CIM Metriprofil November 2010 – April 2011).
Building on its exclusive advertising network of 150 million monthly unique users, its proprietary technology and its partnership with Appnexus, Hi-Media is in a position to establish one of the most powerful European Ad Exchange. As such, Hi-Media has become the leading independent European actor able to offer more than 200 billion monthly ad impressions through Real Time Bidding on major sites, most of which are in the Nielsen/Comscore top 300.
The press release is available for download, here