US: When’s Prime Time for Mobile Video?
FreeWheel has recently released a study titled “The Video Monetisation Report” which analyzed more than 11.8bn video views during the third quarter of 2011. The study has revealed that the primetime viewing hours for online video is directly related to the length of the media:
• short-form video (under five minutes) and mid-form video (5-20 minutes) have a primetime period of 1-4pm,
• while long-form video (20+ minutes) have a primetime period matching up with television’s primetime from 8pm to 11pm.
The complete report is available for download, here.