US Digital Music Sales Surpassed Physical Sales for the First Time in 2011
According to the Nielsen/Billboard 2011 Music Industry Report, for the first time digital music sales are larger than physical sales, accounting for 50.3% of all music purchases in 2011. In a continuation of a multi-year trend, digital sales increased by 8.4% from 2010, while physical sales declined 5%.
Digital track sales set a new record with 1.27 billion sales in 2011, an increase of 100 million sales over 2010.
These results confirm that Internet is the top way of consuming paid music which was also highlighted in a recent survey conducted in September 2011 by Insight Research Group*. The study found that more than half of respondents (53%) preferred to purchase music files online.
* »Digital Music Consumer Behaviors: Ownership & Streaming »; 1,000 online music consumers ages 18-64 were surveyed during August-September 2011.
Click here to download the Nielsen/Billboard Music Industry Report 2011.